Creating and developing a new social media account to promote your business demands time, skills, and effort. More importantly, be consistent with your content creation and posting to let your followers know that you are going all out for growth and improvement every day.
Whenever a new app is launched, people get excited to use and explore its features to see how entertaining it is. The same happened with TikTok. It got the huge attention of the audience and now has millions of active online users per month.
We must say that currently, TikTok is enjoying the limelight more than any other social app. But do you think it makes any sense for TikTok to be used by businesses for their marketing? Yes, it does. The features of TikTok are far different from other apps.
Facebook and Instagram, the two massive platforms for marketing, usually focus on sharing images and text-based content, whereas TikTok only allows videos (duration must not be over 3 minutes). It is a key to making TikTok different from other apps.
Also, being a new entertaining app, the popularity of TikTok is increasing every day. Therefore, you must now start using this platform for your business promotion. Once your competitors succeed in getting a large audience before you do, it will be difficult for your business to stand out in the myriad of big fishes.
Here are a few prominent reasons to highlight the significance of using TikTok for businesses in 2022.
7 Reasons You Should Use TikTok for Business 2022!
• Creativity Attracts
Getting creative with your content is always helpful from marketing aspects, irrespective of the medium you’re using to deliver information to your audience. Since TikTok itself possesses this uniqueness, you don’t need to do much to produce creative content. Unlike other apps, it allows you to share videos only. According to figures, 86% of people love to watch videos from brands or companies. Therefore, if you are using TikTok, you have already taken the right step to promote your business on a quickly growing app.
Though videos shared on TikTok are for fun, you can be a little bit creative at producing content that’s entertaining yet valuable. Try to generate content that can trigger powerful emotions for the user.
• Massive Exposure
TikTok gives you a vast audience to approach and appeal to with your brand. It is a crucial tool any small or large business needs to have. The more the people see their content, the greater will be the chances of a massive following. Increasing visibility and genuine followers of your brand’s social media account is a critical step in marketing. Also, it’s necessary to beat the algorithm by posting user-friendly content. When TikTok allows you to interact with an expanded audience, you certainly don’t want to lose it.
Getting engagement on your social media posts is much easier and quicker on TikTok than on other platforms. Again, the figures have an incredible story to reveal.
• Currently, approx 800 million active users are present on TikTok
• The app has over 1 billion downloads worldwide
• On average, a viewer spends around 1 hour every day on TikTok
All these figures tell us how popular TikTok has become over a short period. Furthermore, engagement is mandatory for every business to retain previous customers and gain new ones to develop their community.
• Power of Influencers
We know TikTok is giving you massive exposure, and you can avail yourself of this opportunity to increase your audience. But, partnering with an influencer guarantee to increase your outreach manifolds. They already have a tremendous following that your business may require a long time to establish.
Therefore, instead of waiting for your audience to increase only through content creation, you must try this influencer marketing strategy for immediate results. They will help you in creating awareness, promotion of your brand. They also share honest reviews with their followers to direct them to your business.
However, choosing an influencer who is a perfect fit for your brand or company requires some expertise. For this, you may get help from TikTok Creator Marketplace to find an influencer.
• Organic Content
Besides creating engaging content, it has to be original and user-friendly. To increase the organic reach of your TikTok account, you may use this platform to share BTS, personal side, informative tutorials, etc. People often find them interesting to know about the company’s founders. They become emotionally attached to your brand if you share something valuable lightly and ultimately encourage them to keep following you for viewing more of such content.
• TikTok Advertisement
There are numerous ways to help your business grow with this app, and TikTok advertisement is one of them. It offers you three different methods of creating advertisements for your business.
Brand Takeover Ads: Whenever a user launches the app, your ad will pop up for 3 to 5 seconds by having a link to your landing page.
Native Ads: Just like in Facebook videos, an ad will appear when you’re scrolling your feed to watch more videos. They last longer than brand takeovers.
Hashtag Challenges: You create a hashtag, and TikTok users will share their own content incorporating your hashtag in it.
• TikTok Trends
Trending videos have always been the best way possible to leverage from for gaining more coverage. It often happens that your content gets old and doesn’t suit anymore to the current updates. Emerging trends may help you make adaptations and again bring your content to the surface. With TikTok trends, there are endless ways to create fresh, updated content that is up to the viewers’ expectations. Keep yourself updated with these constantly evolving trends to ensure you are not missing out on anything important.
With such a rapid increase in TikTok users, we suppose it will become a hub of business promotions in the next few months. It is also a fact that TikTok features won’t necessarily suit every brand. However, it’s always healthy to learn, evolve, and grow. That’s why we would suggest you start re-planning your marketing strategy involving TikTok in it. Or there are chances that when your competitors are running an effective marketing campaign on TikTok, you’ll be struggling to achieve the goal despite the large user base of TikTok.